Mobile Marketing in the USA

Mobile, if used correctly, has the potential to become the most powerful tool in the marketers armoury.

Leading USA brands have taken up mobile marketing as a means of communicating better, faster and more profitably with their customers via multiple SMS Gateways. Easy-to-use and incredibly effective, Clickatell's SMS Gateway and text messaging applications have been used across a wide variety of industries.

"The power of mobile data's ability to push key information to individuals, such as alerts, interactive content and gaming ensures that its position as a key communications technology is maintained. But there are many providers who lack the capacity to transmit such data, or what they are promoting is inadequate for what their customers need. Our global messaging gateway enables mobile text message delivery..." Don Lange, Clickatell Sales Manager

Perhaps the most striking example of mobile marketing use was in the recent exciting campaign of president-elect Obama. He used mobile messaging to garner support and raise funds; he gathered enough ‘consumer’ support to defeat first running rival, Hillary Clinton and then opponent John McCain by a landslide. His team has announced that in the future White House press briefings will include a ‘mobile component’ to keep Americans informed on the particular issues they care about.

Clickatell has given numerous leading US brands a jumpstart with mobile messaging technology. Visa has rolled out a transaction notification pilot using Clickatell to send its mobile text and email notifications to Visa cardholders. This is in partnership with leading banks. These real time alerts provide an additional security benefit to cardholders and increase customer appreciation and therefore support of Visa. Text messaging is a way for organizations to reach their customers via a mobile phone at a lower cost and with greater efficiency, intimacy and relevance.

“... major US brands made the vital decision (such as CNN, Visa, RSA Data Security and Continental Airlines) to invest in text messaging for their mobile strategy to increase their chance for success.” Pieter de Villiers, CEO, Clickatell

Many businesses, large and small, have taken advantage of Clickatell's versatile and affordable applications to harness the power of mobile marketing. Mama Mikes is an online store that caters for Kenyans and Ugandans located abroad. They can purchase gifts, vouchers and services for their families based at home. They cut phone expenses by switching their notification system to SMS text notifications instead using one of Clickatell’s easy to use API products. The result? Greater productivity and a decrease in costs.

"We have had great service from clickatell! The company continues to help us make our business more innovative in responding to customer needs." Segeni Njoroge, US Manager, MamaMikes.com

Clickatell joined up with leading news organization, CNN, to launch a 'Breaking News Alert' SMS service. Used very effectively during the 2008 Beijing Olympics for 'Gold Medal Alerts'. CNN, in line with other leading companies has chosen SMS messaging as a vehicle to deliver news in real-time to their viewers and readers.

"Many organizations are utilizing the mobile channel to capture new markets and segments.This is yet another example where a leading brand such as CNN is taking relevant information directly to its audience in real-time. We're seeing a definite trend where leading companies are embracing mobile and text messaging as a compelling communication channel across multiple industries..." Pieter de Villiers, CEO of Clickatell

If you are ready to go mobile and take the Clickatell advantage as leading US companies are doing, click here for mobile marketing campaign ideas and Clickatell’s top tips.

US Mobile Fast Facts

363 billion SMS texts were sent in the US in 2007, up from 81 billion in 2005.
The Wireless Association

A new study claims that the number of U.S. mobile subscribers age 12-17 last year crossed 16 million, up 12 percent from 2006.
Mobile Marketer

28 percent of mobile phone users responding to a survey view text messaging as a very important source of information.
Experian

Research also showed that more than one-third of online users are open to receiving ads on their mobile phone if there is a tangible incentive.
Experian

Consumers of differing ages are turning to mobile for activities such as text messaging, ring tones, photos, videos, games, music, online access, location awareness, streaming video, email, shopping and banking.
Experian

“While younger mobile users represent the most attractive target for mobile marketers, it seems that adults 25-54 will offer an excellent market for things like mobile shopping, banking and additional mobile features like GPS,” said Eileen Merken, director of analytics at Experian Consumer Research, Deerfield Beach, FL.
The global mobile advertising market will be valued at over $16 billion by 2011. M:Metrics, Common Short Codes: Cracking the Mobile Marketing Code
In August 2007, nearly 40 million US consumers received SMS advertisements, and 12 percent responded to them. M:Metrics, Common Short Codes: Cracking the Mobile Marketing Code

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