The beauty of mobile marketing is that is permission based, consumers choose to receive messages from you and because of this, they trust you as a message source. Therefore, they are more likely to respond to your call to action through mobile text messages than any other kind. Research shows that consumers would rather receive the news that they want, when they want it and how they want it –on their mobile phones!

Big business is catching on to the popularity of the mobile phone as a mobile maketing medium, which means you need to. Clickatell offers a range of SMS products to suit all types of marketing needs. If you need to send large amounts of text messages for promotions, competitions and viral marketing campaigns, our web-based Clickatell Communicator 2 is easy to set up and use. Try it now to get a feel for mobile marketing. For more sophisticated needs such as rules-based marketing with triggered text messages, discover our range of developer-friendly API's.

Mobile Marketing is effective because:

• It is consensual – consumers choose to receive marketing messages from you. They opt-in to getting messages about your product or service.
• They are far more likely to read it, because they chose to receive it.
• It is personal but not intrusive. The marketing message is targeted; it goes to a consumers’ most personal communication device but it can be read at their own convenience.
• Consumers trust SMS technology as they use it themselves and know that it works.
• All mobile phones support text messages.
• Text messages are sent instantaneously allowing for an immediate response. They can reach anyone, anytime and anywhere in the world where there is mobile coverage.
• There is a fast response rate to mobile messages. Most people read a SMS within 15 minutes of receiving it and respond within 60 minutes.
• Your message and marketing money are not wasted. If their phones are off, the message is delivered once they switch back on.
• It is a very versatile marketing tool used for an astonishing variety of purposes. From enticing new customers to retaining old ones, from creating brand awareness to lobbying people to a cause, it is effective for a range of purposes.
• It is one of the most cost-effective marketing mediums available. You can save up to 60% in the production and distribution costs of messages. You can stretch your marketing dollar just that little bit further.
• It has the ability to allow your customers to interact with you through 2-way messaging applications. In addition, it allows you to interact with your customers in innovative and creative ways.
• Campaign and marketing results are quantifiable and verifiable. There are several advantages to this as it allows you instantly to change course or amend your mobile marketing strategy based on response feedback from your customers. Clickatell’s Interactive Campaign Manager enables you to draw up reports, update databases and effectively monitor the progress of your campaign.
• You can recoup advertising costs off the campaign itself by charging premium-rates for text messages. Premium-rated SMS can act as an income stream by itself. An added advantage is that it enables organizations to offer subscription-based services to users who do not have access to credit card or online banking facilities.

You need to get mobile now by using our multiple SMS Gateways. Connect to the proven SMS Gateway, via one of our developer-friendly API products or sign up for a free trial run of Clickatell's Communicator 2, which allows instant web-based sending of texts. For more information on how US marketers are utilizing mobile messaging as a marketing tool, click here.