Creating Mobile Marketing Campaigns

Clickatell’s Top Tips to Mobile Marketing…

1. Define your objectives.

   This is a very important step. Your campaign objectives must be very clear, you need to understand exactly what it is you want to achieve. It might be sales promotions, or generating leads for sales or increasing penetration into a new market.

   Once you know your objective, define how your customer needs to react – what do you want them to do? Must they buy something, or send information or send the text message onto a third party. Be very clear about what you want them to do.

2. Decide on a budget.

   The amount you have to spend on mobile marketing will determine what products are most suitable for you. Clickatell offers products for all budgets from web-based bulk-sending tools such as Communicator 2, to API gateway connections that will SMS-enable your existing application or website. If you choose to use two-way numbers, you can receive customer replies.

3. Define target recipients.

   Who is your target market? What age group, gender or area are you wanting to reach. It is important to understand your target market so that your mobile messaging campaign can be directed at them specifically.

4. Create your Mobile Campaign strategy and a call-to-action plan.

   This is the fun part! Creating the perfect message that will turn consumers into customers. Make sure that your message is clear and direct and that it falls within US regulations. Most mobile providers limit messages to 160 characters with spaces but Clickatell’s Communicator 2 product allows you to span your text over 2-3 messages if that is what you need.

   Include a definite call to action in your message text telling consumers exactly what it is that you want them to do.

   Create a sense of urgency by including a timeframe in which to act on the message. You can quickly gauge the response levels and success of your campaign while it is still possible to change tack.

5. Select the Clickatell product you need based on all the points above. Last, but not least, ensure that you can monitor delivery details and responses. Tracking is a very important part of mobile marketing, not only does it allow you to check your database for invalid numbers but prevents wastage of that precious marketing budget.

   Clickatell’s Interactive Campaign Manager (ICM) is very easy to use and it compiles reports, helps with scheduled message sending and allows you to monitor the success rate of your campaign while you are still running it. Click here for more information on the Clickatell ICM product.

6. If you already know that you need to be in the mobile marketing game and want to experience how easy it is, give Clickatell's Communicator 2 a go to see how easy it is or test-drive the SMS Gateway API products.

Do you already have hundreds of ideas on how mobile marketing is going to revolutionize your business? Not only is your life going to be simpler but the potential for increased revenue and repeat business is irresistible. Click through here to see why Clickatell should be your mobile marketing partner.