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Mobile Financial Services: Success Stories

Clickatell, the world's leading mobile messaging provider, offers retail banks and the wider financial services industry secure mobile banking functionality through multiple SMS Gateways.

SMS text messaging is the easiest and most cost-effective way for financial institutions to provide critical and real-time information to their customers. 363 billion SMS texts were sent in 2007 and the growth in the US market is phenomenal. Leading financial institutions such as Visa, S Postilion and RSA Data Security have partnered with Clickatell to provide mobile services to their customers due to the width and scalability of the Clickatell solution.


The need to keep existing customers and acquire new market share, the banks must offer a simple, relevant mobile solution – today. Text messaging is the perfect way to give customers the most needed mobile banking services such as balance inquiries, identity monitoring, transaction alerts, money transfers, notifications, account monitoring, ATM locaters, and more.” Pieter de Villiers, CEO of Clickatell

Visa, the world’s largest retail electronic payments network, launched a pilot SMS notification project in August 2008 designed to improve their customers’ payment experience. Participants would receive real-time notification (within seconds) of transaction activity on their accounts. If the transaction is fraudulent, customers can immediately contact their financial service provider. In partnership with leading North American banks such as SunTrust Bank, U.S. Bank, PNC Bank and Wells Fargo, Visa chose Clickatell to deploy its mobile text and email notifications to Visa cardholders.

Clickatell has also partnered leading global provider of customer interaction software solutions, S1 Corporation, to provide on-demand text based mobile services. This means that S1 Enterprise and Postilion customers across the globe can take advantage of the advantages of mobile banking and payment services. These include account balance enquiries, fund transfers, account alerts and person-to-person payments.

S1 Enterprise supports more than a 100 banks and three million consumer, small business and corporate users worldwide and Postilion, a leading provider of integrated solutions for self-service banking and payment processing serves over 1,500 customers in more than 50 countries. Over a thousand of these are credit unions and community financial institutions in the United States.

Clickatell has >enabled these leading companies to offer their clients control over their finances through their mobile phones. As Clickatell delivers SMS text messages to more people in more places on more devices than any other company in the world, it offers an extensive and reliable network reach.

Clickatell has enabled these leading companies to offer their clients control over their finances through their mobile phones. As Clickatell delivers SMS text messages to more people in more places on more devices than any other company in the world, it offers an extensive and reliable network reach via multiple SMS Gateways.

“Clickatell complements our comprehensive mobile offering which includes SMS and mobile Internet banking and payments services. As we looked to make a decision among mobile gateway providers, Clickatell was the right fit given the company’s global reach, enterprise expertise, and ability to provide the quality of service needed for our banking and payments customers worldwide.” Mike Jackson, S1 Vice President of Product Strategy.

By choosing Clickatell’s mobile financial solutions, financial institutions in the US and all around the world have the opportunity to acquire new customers, reduce their operational overheads and increase their profit margins. As customers become increasingly mobile, SMS text messaging is the most immediate, intimate and cost-effective way to connect with them.

“These major US brands made the vital decision to invest in text messaging for their mobile strategy to increase their chance for success - which confirms what others internationally already knew – it does not make sense to offer complex mobile applications initially, go for ubiquity and simplicity. Clickatell with its extensive market knowledge is the leader in mobile messaging for financial services.” Pieter de Villiers, CEO of Clickatell.

If you already know that you need to take your financial services mobile, then go mobile today with Clickatell's Text Banking Solutions. If you would like to know more about the Clickatell's text banking solutions, contact us.

US Mobile Banking

Nearly 80 million U.S. adults will conduct some type of banking activity online this year, an increase of almost 10% over 2006. By 2011, approximately 101 million adults will be banking online. Online Analyst, Celent

Approximately 35% of all online banking households will use some form of mobile banking by 20103. Online Analyst, Celent

U.S. consumers are expected to spend more than $20 billion during handset-based purchases by 2012. TowerGroup

Equip yourself with the mobile advantage and take the lead. Here's how you can do it.

 

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