Pen redux: Bulk SMS is mightier than the sword

October 23, 2009

It isn’t tough to see why bulk SMS messages are able to reach a vast amount of people across great distances.

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Bulk Text Messages Empower U.S. Businesses

September 17, 2009

Mobile marketing through bulk text messages is now a cornerstone of big brand marketing; the beauty of this simple medium is that it is not restricted by price, location or demographics.

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Mobile Messaging Scores A Hat Trick!

June 24, 2009

Mobile messaging has a revolutionary role to play in sporting events in the USA – from marketing to ticketing to post-event surveys.

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SMS an integral part of innovative loyalty programs

May 26, 2009

Loyalty programs are battling to retain their value in the United States – both to consumers and the organizations and businesses that provide them.

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Score a goal with mobile marketing

April 28, 2009

Adidas’s successful mobile marketing campaign saw it awarded the Overall Excellence Award in the 2008 Mobile Marketing Association Awards. Recognized not only for their innovative approach taken to mobile marketing but also the success in reaching the desired consumer market…

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WWE wrestles with SMS marketing

April 2, 2009

Avid wresting fans can add another dimension to their enjoyment with World Wrestling Entertainments’ (WWE) mobile strategy.

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