Boost for mobile banking security

July 8, 2009

Security has not been a major issue for mobile users in the past, when text message technology was primarily used for sending messages to friends. However, with the advent of mobile banking and the use of text messaging applications…

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Mobile takes easy info to the crowd

July 1, 2009

The Wikipedia phenomenon has spread to mobile with the rise of mobile SMS dictionaries – some credible and some not so credible. Perhaps taking everything to the crowd is not always wise.

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Mobile Messaging Scores A Hat Trick!

June 24, 2009

Mobile messaging has a revolutionary role to play in sporting events in the USA – from marketing to ticketing to post-event surveys.

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What is next for mobile messaging API’s?

June 18, 2009

With the move towards mobile everything from payments, to chat, to location-based services; web businesses not looking at adding a mobile component to their offering, are going to fall short.

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Beginning of the end for giant social networks unless…

June 2, 2009

The rise in popularity of online social networks has been phenomenal; sites such as Facebook, MySpace, and Bebo etc have captured the imaginations of millions of consumers around the world.

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SMS an integral part of innovative loyalty programs

May 26, 2009

Loyalty programs are battling to retain their value in the United States – both to consumers and the organizations and businesses that provide them.

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The war’s not over yet! Mobile help for returning soldiers

May 5, 2009

More than 10,000 soldiers are expected to return from Iraq in a phased implementation over the next year. Some of them will need medical care – short and long term.

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Score a goal with mobile marketing

April 28, 2009

Adidas’s successful mobile marketing campaign saw it awarded the Overall Excellence Award in the 2008 Mobile Marketing Association Awards. Recognized not only for their innovative approach taken to mobile marketing but also the success in reaching the desired consumer market…

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Fighting fraud with SMS texts

April 17, 2009

Financial institutions worldwide are winning the fight against fraud and identity theft with the creative use of SMS text messaging. By sending SMS notifications to customers in real time when their bank account registers activity, the opportunity for fraud is dramatically reduced.

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WWE wrestles with SMS marketing

April 2, 2009

Avid wresting fans can add another dimension to their enjoyment with World Wrestling Entertainments’ (WWE) mobile strategy.

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