The Rise of the SMS Campaign

More and more businesses are using the SMS Campaign to generate valuable sales leads. What are you doing to generate valuable sales leads?

The SMS campaign as a marketing vehicle capable of generating more sales leads is becoming less of a novelty. It’s becoming a must-have in many industries. Coupled with its cost-effectiveness, it’s also doubling as a tool to provide customer service for businesses of all sizes.

According to Nielsen 200 million of the 259 million cellular subscribers in the US have text-enabled packages and 138 million text regularly. These figures aren’t much different in the rest of the world, and in some cases are much higher (compared to the rest of the developed world mobile uptake in the United States wasn’t as rapid). But perhaps one of the biggest pieces of evidence for the viability of text messaging as a communications medium was the text announcing Joe Bidden as the vice-presidential candidate. The message was delivered to 2.9 million people.

Did communication on this personal device help some members of the public decide which way to vote? You decide.

But it’s from examples like these that many businesses draw their inspiration. And for many it works, too.

More than Meets the Eye

As opposed to many other countries in the rest of the world, however, the United States is different in that mobile users pay to receive text messages. This makes SMS marketing a potentially sensitive subject, as consumers have to pay for the messages they receive. Businesses who send unsolicited messages are therefore often subject to hefty fines for breaching best practice guidelines. This means that care should be taken in the execution of SMS campaigns.

But there’s an upside, too: those individuals who do agree to receive marketing information from a business via its SMS campaign are more often than not very interested in the information, products or services sold (they pay for it, don’t they?). This means that they are automatically qualified which boils down to the fact that if  they are a potential customer, they could become an actual customer. If they’re already a customer, then they are likely to become a return customer.

Given the above, it’s clear why so many businesses are now jumping on the SMS campaign wagon. The only question is, will you?

Read more by clicking on our SMS Campaign page now.

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