Go Green with SMS Marketing

Use SMS marketing instead of paper-based marketing to get your message to current and prospective clients – it’s what they want.

Recently a number of catch-phrases have been surfacing on the internet. They include terms like ‘Social CRM’, and point to more than just getting personal with your customers. Nowadays it’s all about adhering to consumer trends to ensure that the business stays afloat, ready for any possible unforeseen circumstances the future may hold by ‘befriending’ the customer, and fuelling retention. SMS marketing can help accommodate an important consumer trend: eco-friendliness.

Why should U.S. businesses opt for SMS marketing instead of established channels such as print? Here are a couple of good reasons:

• The United States uses 30% of the world’s paper. Or, to put it in a different content, each individual in the US uses close to 750 pounds of paper per year.
• Almost 40% of trees cut in the world are used for the production of paper.
• 90% of the paper used in the US is discarded in a single-use lifetime.

An advancing trend among companies who make use of eco-friendly solutions is the promotion of their environmental initiatives to attract likeminded consumers, thereby fuelling business.

So why use SMS Marketing?

Quite naturally there has to be some sort of incentive to encourage businesses to choose the greener option. SMS marketing provides a number of benefits to businesses aside from the obvious eco-friendly benefit:

• According to Google, 75.85% of the United States population use the internet. In comparison, mobile penetration grew by 6% in Q2 2010, with a year-over-year average of about 22%. Overall cell phone penetration in the United States is estimated to be between 95% and 100%.

This means you’ll definitely reach your target market.

• An average of 94% of all text messages are read. SMS marketing campaigns also boast higher response rates, with figures between as low as 4% and as high as 100% reported.
• Whether your customers are in Dallas or New York, they’ll get your message and don’t have to rely on an internet connection to receive your communication.

And that’s just the tip of the proverbial (and in tact) iceberg. The only thing you will have to be mindful of is how you use SMS marketing to communicate with your customers. Too much, and you could ruin the experience. Too little, and your customers could forget about you altogether.

Browse our other posts to see how you can fit this eco-friendly technology into your business. Alternatively, just visit our SMS marketing page.

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