5 Reasons to use International SMS in 2010

It’s a new year and a new decade, a time where international SMS can benefit businesses of all sizes. We take a look at five super reasons why you should SMS-enable your business in 2010.

1. Be Geographically Independent

Whether you’re selling dolls or relaying time-critical stock information, international SMS provides a vehicle that allows you to reach just about any handset in the world, almost anywhere in the world. The only requirements are that the destination handset and the network it is connected to must be able to receive your message.

This will allow U.S. businesses to expand their customer base beyond local borders and reach further through effective short message communication.

2. Go for Cost-effective Communication

It’s cheaper than a telephone call. International SMS provides you with the ability to reach either 10 or 10,000 people at once, whilst still allowing you to stay within your budget. This is done with customisable routing profiles that enable you to calculate the cost of the messages you want to send.

Another aspect that makes this a cost-effective method of communication is that in most countries outside U.S. borders, receiving an SMS message is free.

3. Use Near-Instant Messaging

From the internet, we’ve learned that keeping our customers up-to-date is in our best interests. Due to the immediacy of SMS technology, text messages are delivered within a matter of seconds, provided that the destination network has the ability to relay the message and that destination handset is switched on and capable of receiving messages.

A related benefit here is that, as opposed to a landline or even a computer, a handset is carried almost everywhere, which means you’ll be able to reach customers and/or employees while they are on the move in just about any country in the world.

4. Employ Multi-Language Communication

Are your customers located in China or Japan? Perhaps another country with its own language characters? International SMS supports messaging using Latin-alphabet language characters as well as Unicode formatting, which means that your message can be sent in a language of your choice, using the most appropriate characters. Your foreign customers and employees will appreciate your efforts of communicating with them in their native language.

5. Receive Replies with Two-way SMS

International SMS also provides you with a two-way messaging option. This means that your customers will be able to respond to your messages from their handsets, bringing you closer than ever before. This makes international SMS the perfect tool for international “SMS to win” campaigns, as well as support services and survey programs.

But Keep in Mind…

As with the U.S., most other countries have their own rules and regulations regarding the transmission of SMS messages. If you intend to use international SMS in 2010 to boost your client base and your business, it might be a good idea to ensure that you are familiar with the legalities surrounding SMS of the country you wish to send to.

For more information on how easy it is to SMS-enable your business in 2010, visit the international SMS page.

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