The sky is the Limit with International SMS

Businesses taking advantage of international SMS messaging are seeing the benefits of reduced overseas communication costs as well as increased customer retention and acquisition rates. One such U.S. based company is Delta Air Lines. Their latest mobile campaign is aimed at promoting their international business routes and destinations. Through international SMS messaging they can reach their customers, wherever they are in the world, on their most personal communication device, the mobile phone.

As their marketing partner, Alexandre Mars of the Publicis Groupe in Paris says, “cell phones are very unique to marketers as they allow consumers to instantly react to an ad whilst on the move and to engage with the brand”. International SMS are messages sent from a wireless network operator in one country to network operators in any other country. This international inter-operability between mobile networks has opened the door to simple, cost-effective communication on a global scale for small, medium and enterprise level businesses.

Delta Air Lines serves more than 400 locations across the globe and uses international SMS to offer additional value to their frequent flyer customers. Presented with a visual list of Delta’s many worldwide destinations, customers can send a text message with the name of their destination to the shortcode number, 44144. An automated international SMS response from Delta is sent to the customer, regardless of their location, with a series of business tips for the chosen destination. The aim of the campaign is to offer value to their customers as well as lend insight into business practices of the intended destination.

Delta has found that the average consumer is not only responsive but willing to engage multiple times in a session. These types of added-value offerings are a great way to increase customer acquisition and retention rates for any company. International SMS is a useful tool for any business or organization needing to communicate with people on the move; whether that is consumers, employees or suppliers.

Easy to integrate with existing communication infrastructures, international SMS functionality can be implemented almost immediately for websites, mobile applications and email legacy systems. International SMS messages are sent via simple web messaging interfaces or robust SMS application programming interfaces that translate and transmit the text message to network operators in the destination of choice.

Offering businesses the ability to communicate instantly, accurately and relatively cheaply compared to long distance telephone rates, international SMS is ideal for a range of industries such as mobile content providers, mobile social networks, multi-national companies and retailers as well as any business wanting or needing to speak to their customers, employees and suppliers outside of national borders.

Take a look now at international SMS messaging solutions to assess the potential for your global campaign or service offering.

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