Bulk Text Messages Empower U.S. Businesses

Mobile marketing through bulk text messages is now a cornerstone of big brand marketing; the beauty of this simple medium is that it is not restricted by price, location or demographics. With big U.S. brands such as Nike, Pontiac G6, Dove, Axe, Adidas and American Express already successfully using bulk text messages to interact with their fans and potential consumers, it is time for small to medium enterprises to realize the potential of this powerful medium.

According to Nielsen Mobile, 84% of US consumers keep their mobile with them all day and, on average, 96% of text messages are read. This means that your marketing bulk text messages have a very good chance of being read by the very people that you want to reach, and a better than average chance of being responded to. Because mobile marketing revolves around the principle that consumers must consent or opt-in to receive your message, your bulk text messages do not go to waste as they are targeted at an already receptive audience. And because you can easily monitor delivery and track responses to your mobile marketing campaign, bulk text messages provide one of the few measurable returns on marketing spend.

The clear advantages of using bulk text messages to reach your target audience include the immediacy of the medium. Thousands of bulk text messages are delivered almost instantly to the recipients’ mobile phones and the campaign can be managed in real-time. Consumers prefer being contacted by non-intrusive text messaging as opposed to telephone calls and other direct selling mechanisms. Bulk text messages give them the option of reading your message at their convenience, wherever they are.

Mobile marketing is just one of the many uses that bulk text messages are put to. They are also popular for mobile competitions, promotions, notification alerts and in-house communication. The clear advantages to business owners looking to add a mobile component to their applications, systems or sites with bulk text messages are that they save personnel time, they save on traditional communication costs, and they provide a higher and measurable return on investment.

U.S. businesses, regardless of size, can therefore use bulk text messages to:

- Reach the target audience simultaneously with the same message.
- Reach them with personalized text messages or automated responses.
- Reach them regardless of their location.
- Reach them at affordable rates, particularly compared to telephone call charges.
- Reach them via a variety of network operators depending on the message routing profile.
- Allow customers to interact via two-way bulk text messages.
- Increase profit margins by selling mobile products, services or content through premium-rated bulk text messages.

Discover more ways in which your business can harness the power of bulk text messages.

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Tags: bulk messages, bulk SMS, bulk text messages, bulk text messaging, Clickatell, Mobile marketing, Reliable Bulk SMS, SMS messaging, U.S. Businesses