Bulk SMS enables ‘town hall with no borders’
The use of bulk SMS as a communications medium has seen U.S. President Barack Obama take his vision to a global audience. Although bulk SMS is used in a wide variety of industries around the world, never before has it had such a prestigious ambassador! Obama used text messaging to great advantage in the run-up to his election and he continues to use bulk SMS to great effect in disseminating his message now.
His ongoing commitment to using new media, such as bulk SMS, will place him at the forefront of global leaders. His personal vision for America and the world is spread through the ubiquitous mobile phone and text messaging, creating a ‘mobile town hall with no borders’.
Highlights of his speech given in Accra, Ghana – on his first official visit to the African continent – were ‘broadcast’ via text message to thousands of African citizens. What set this apart from a normal public relations campaign was that subscribers to this service could send a text message back. Using the 2-way SMS capability of a bulk SMS gateway to receive comments and questions from citizens has set in a motion a new dialogue between the United States and Africa. A bulk SMS gateway, which allow the transmission of high volume text messages almost instantaneously and regardless of location, have given people across the world a voice during momentous times like these. For his innovation, Obama will go down in history, with bulk SMS as a powerful tool which he wielded.
Back home in the U.S., American citizens are being mobilized to help bring about the changes that America needs to make in order to survive the next century. Organizing for America (successor to the Obama for America organization) aims to empower communities across the country by putting Obama’s vision into action. Using a bulk SMS application, they send – via text message – announcements and information about local events that citizens can get involved in.
Bulk SMS is an obvious solution for any organization that needs to contact large groups of people, at the same time, instantaneously. While it is a great tool for many civic operations, it also has many practical and commercial uses for mass communication, such as mobile competitions, mobile marketing campaigns and text notifications. Text messages can also be personalized with names or location details and with 2 way SMS facilities, reply messages can be sent on receipt of a trigger keyword.
Many different applications of bulk SMS are already widely deployed in many industries around the world, from small businesses running mobile marketing campaigns to organizations requiring enterprise level mobile alert messaging, but President Obama’s use of bulk SMS has stretched it’s application into an area that it had never been before.
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