What is next for mobile messaging API’s?

With the move towards mobile everything from payments, to chat, to location-based services; web businesses not looking at adding a mobile component to their offering, are going to fall short. Now is the time for creative and forward looking mobile application development.

Besides satisfying the consumer demand for freedom of movement, integrated mobile web capabilities can be a significant revenue generator for site or application owners. The potential benefits of SMS text messaging integration into Online offerings, examples being auction platforms, service and information providers and blogging sites, is enormous.

Developers would benefit from taking a more holistic view of the mobile industry and looking at the plethora of uses for mobile SMS text messaging. The mobile phone is already a ubiquitous communication device and over 3 billion people and counting already have access to text messaging services. Linking these services up with existing Online applications is now the way to go. Messaging could be the driving force behind a truly interactive mobile experience for applications. The ability of text messages to carry binary data makes it ideal for enabling downloads, picture messaging or even sales of such bitable items as wallpapers, or music directly from a mobile device.

The rise in popularity of social networking demonstrates that people now expect to be able to communicate with their friends or associates from wherever they are in the world, whenever it suits them, through channels other than email and voice. Enter the SMS text message – reliable, convenient, non-invasive, cheap and crucially mobile-enabled. The emphasis finally seems to be turning towards the consumers’ real needs and wants. ‘Push’ advertising could soon be a thing of the past and if an organisation is not a trusted part of their customers’ social networks, their business could also well become a thing of the past.

Mobile application developers should be looking for new ways that the ubiquity of SMS can be used to encourage people to use their mobile phones for an increasing number of exciting high value interactions. Just some of the uses that SMS text messaging has been put to in this mobile web includes mobile social networks making use of location-based services such as Brightkite, which allows friends to be found or to find others easily. Twitter, has attracted tremendous interest in its roots as a mobile microblogging enabler and millions of users in the process. Social networks inherent value to corporate customers and retailers is that it is a fantastic way to become trusted amongst a target customer segment and reach billions of potential customers in the process.

SMS text messaging is being used for secure transmission of information and money; it is being used as part of location-based services; it is being used as a highly effective marketing medium and customer relationship management enabler. There is no doubt that our mobile phones and more specifically, the applications and SMS gateway messaging API’s (application programming interfaces) that enable them to move beyond voice, are going to become increasingly important in all aspects of life.

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